Videos

Welcome to the home of Wordy Wednesday, Obsidian® Content Consultancy’s video series. Here, Obsidian’s B2B online visibility oracle in chief, Jenii Lowe, dives into B2B content marketing advice, strategy, and general musings.

Got a burning content marketing question? Drop me a line and I may answer it in a future video!

Content Research: Do This One Thing Before You Create Content image

Content Research: Do This One Thing Before You Create Content

Last Updated 21st October 2020 by Wordy Wednesday Find out more
Defeating Writer’s Block: Creating Magic When Your Brain Says “No” image

Defeating Writer’s Block: Creating Magic When Your Brain Says “No”

Last Updated 9th September 2020 by Wordy Wednesday Find out more
The Cognitive Curse That Stifles Your Content Marketing image

The Cognitive Curse That Stifles Your Content Marketing

Last Updated 11th March 2020 by Wordy Wednesday Find out more
Choosing Relevant Content Ideas – A Lesson I’ve Learned image

Choosing Relevant Content Ideas – A Lesson I’ve Learned

Last Updated 8th January 2020 by Wordy Wednesday Find out more
Quick Tips – How to Write an Awesome Call to Action (CTA) image

Quick Tips – How to Write an Awesome Call to Action (CTA)

Last Updated 23rd October 2019 by Wordy Wednesday Find out more
Alright, BAB? The Before-After-Bridge Copywriting Formula image

Alright, BAB? The Before-After-Bridge Copywriting Formula

Last Updated 9th October 2019 by Wordy Wednesday Find out more
Content Without Strategy is Just Stuff image

Content Without Strategy is Just Stuff

Last Updated 11th September 2019 by Wordy Wednesday Find out more
The Most Practical Part of Any Piece of Marketing Copy image

The Most Practical Part of Any Piece of Marketing Copy

Last Updated 28th August 2019 by Wordy Wednesday Find out more
There’s More to the Saying “Content is King” image

There’s More to the Saying “Content is King”

Last Updated 19th June 2019 by Wordy Wednesday Find out more
Andy Maslen’s TIPS Copywriting Formula image

Andy Maslen’s TIPS Copywriting Formula

Last Updated 22nd May 2019 by Wordy Wednesday Find out more
Mind the Curiosity Gap: What Precisely is It? image

Mind the Curiosity Gap: What Precisely is It?

Last Updated 24th April 2019 by Wordy Wednesday Find out more
What’s the PAS Formula and How Can It Improve Your Copy? image

What’s the PAS Formula and How Can It Improve Your Copy?

Last Updated 27th March 2019 by Wordy Wednesday Find out more

Happy Customers

“We are always impressed with the quality, attention to detail, and the strategic skill that she brings to the table. Jenii is capable of taking complex, multifaceted topics relating to technology, connectivity, and cybersecurity and turning them into highly digestible, clear blog posts which go down a treat with our audience.”

Director of North-West UK-Based IT Managed Service Provider

“Jenii was a pleasure to work with. She takes the time to understand the brief before she begins on writing any content piece. She also comes up with relevant topics with a strong reason behind them from her reports.”

Max Jones, Marketing Manager at Really Simple Systems

“Jenii is a great copywriter and highly recommended. Jenii has a great way of interpreting a brief accurately and asking the right questions before starting a project. Her ability to write compelling B2B copy for websites and blogs is outstanding. Speak to Jenii if you are looking for any kind of B2B copywriting.”

Director of Wolverhampton-Based Digital Marketing Agency

“Jenii is fantastic to work with. Her knowledge and the background work that she’s put in have paid dividends for us. Clear, lucid, logical copy which we’ve been able to use for website, datasheets and other marketing materials without modification (which is unusual for the highly technical IT area we operate in). I would highly recommend!”

Steve Wilkinson, Chief Technology Officer at Rebasoft Ltd