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Show Notes

Today we’re talking about one of my favourite copywriting formulae, from legendary copywriter and novelist Andy Maslen.

What is the TIPS Copywriting Formula?

In his book “Persuasive Copywriting”, Maslen puts forward his formula called TIPS – Tempt, Influence, Persuade, and Sell.

Maslen has his own tip for CTAs too, but I suppose you’ll have to read his book, I highly recommend it!

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