Page-Turning B2B Copy for Brochures, Direct Mail, and Leaflets
In our web-focused world, it’s easy to forget that brochures, print ads, flyers, and leaflets still have a place in modern marketing.
Though print marketing may be considered “old school,” it’s not necessarily on its way out just yet. Physical collateral takes up tangible space in your prospects’ world, serving as a constant reminder of your brand. It can be just as effective as digital marketing – if not more so – in the right context, even in technical fields. And brochures can be shared even more widely online, too!
But regardless of whether you’re pondering digital distribution methods or you’re eyeing up the latest funky card stock, any piece of collateral needs a clear message and a strong call to action to persuade your reader to buy.
Once I’ve grasped your business’s ideal audience and promotional needs, I’ll craft persuasive, tech-savvy copy that pinpoints where their need overlaps with your solution. All copy I produce is skilfully composed, with attention and persuasion considered above all else.
Brochure copywriting that puts your imprint on the market
Regardless of the medium, when a compelling marketing message appears on a buyer’s screen or is placed physically into their hands, the right story can smash through any buyer resistance.
On the whole, your audience is coming to you with a problem - and it’s usually one you can solve. They want to know how you can address their issue and what positive changes you can present to their business.
I create copy that puts the true benefits of working with you in real, tangible terms; weaving your value proposition into the reader's story to encourage action.
Get in TouchLike punk, print marketing is not dead.
Direct mail, print, and publication marketing is holding up surprisingly well, in the face of 2020s digital domination. Yet when you're investing in the extra printing outlay to reach new audiences, every penny needs to count.
Brochures are - on the whole - simpler to flick through cover-to-cover than a whole website. Yet like websites, every single page can be a landing page. Throughout your brochure, both copy and design need to seamlessly coalesce to instantly connect with the reader and evoke the best possible response.
In order to create and preserve this harmony, I am happy to work with your internal marketers or with external design teams to help get any promotional literature from your mind’s eye to the page.
Get in TouchDirect marketing: rise above the bumf and bin-fodder
Whether you’re considering brochure copywriting services to help with physical collateral or digital outreach, my copy…
🤔 Addresses the precise problems your reading audience are looking to solve.
🧩 Fits in seamlessly with your established brand tone of voice.
🧠 Boils your value proposition down to a tight message that is memorable and persuasive.
👨 Acknowledges your reader’s place within your sales funnel and their level of technical knowledge.
🤝 Draws the reader ever nearer to an attractive and practical call to action
B2B direct mail marketing: colder-outreach sales copy that doesn’t leave readers shivering
Direct mail copy needs to work hard to save the campaign from going straight in the bin. We receive so much physical and digital information these days, you need copy that will stand head and shoulders above that noise.
Plus, when you’re marketing to newer or colder leads, you need savvy copy that keeps readers on-side without being cheesy, salesy, or - at worst - boring. Each piece of collateral also needs self-awareness and relevance to its place within the sales funnel.
After consulting closely with you to get a handle on what makes your company stand out, I’ll create persuasive, page-turning copy that keeps eyeballs on your brand.
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