Content Without Strategy is Just Stuff

Finding Your Content Writing Purpose

Whether you’re blogging, podcasting, video-ing, or infographic-ing, you need to ask yourself a few things. Because without a set purpose – a set content strategy – content can get a bit lost. Directionless. Dare I say it, pointless.

What kind of content are you going to create? Who are you making it for? How are they going to find it? How does it tie to your own offering? By starting to ask yourself questions like these, you can start to make purposeful decisions with your content.

As a professional wordsmith, you know I love a good pithy line, and this one comes from author and storyteller Arjun Basu – “Without strategy, content is just stuff, and the world has enough stuff.”

So if your content strategy is little more than “whatever I feel like posting whenever I feel like posting it”, then I’d advise you formulate a strategy. You can learn more about content strategy here, and get in on a few juicy content marketing secrets in this free webinar.

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