Expert B2B Tech Copywriting & Content Services
Not every tech company needs what I do. And I don’t work with everyone. Let’s work out if we’re a good fit.
Build Understanding & Boost Sales with Expert Technology Copy & Content Services
All firms need to interact with IT or technology in some way, but not all of them understand it.
So, tech-driven industries are often faced with two huge problems straight out of the gate: communication and comprehension. To those of us in the know, acronyms and jargon are a part of our day-to-day life. But client-based purchasing teams might not have the same grasp on the tech they’re tasked with buying.
It’s a tough one – you don’t want your stellar tech solutions to whoosh over a prospect’s head, but you don’t want to talk down to them either. And you need to keep them on the hook through the long sales cycles and technical complexity.
These decision-makers need copywriting that lays it all out for them in real terms. Copy that directly states the tangible benefits they’ll enjoy when working with you, and directly explains the issues you solve, without blinding them with science.
Your Very Own Professional Explainer™ and Tech Copywriter
I’ll spare you the corny “that’s where I come in” part. Just know that I’m Jenii and I’m an experienced B2B tech copywriter, content marketer, and inveterate tech enthusiast.
Tech-focused industries need a Professional Explainer™ (like myself) on hand to help present their solutions to the world at large, build brand awareness, and boost sales.
I take time to wrap my head around each client’s unique benefits and translate that into no-nonsense, grounded copy and/or content. I blend my meticulous commercial writing skills with your technological wizardry, zeroing in on the problems that you solve for your customer base.
You're in the Right Place If...
I work exclusively with B2B tech companies in the UK, with a focus on small and medium organisations. My sweet spot is:
✓ Managed Service Providers & IT Support Providers
You’re tired of sounding like every other MSP – you know the ones – the ones with a blue logo and a stock photo of a suspiciously happy bloke in a headset on every web page. You need tech copywriting and content marketing that sets you apart.
✓ Cybersecurity Vendors & Providers (MSSPs)
You want to build trust and drive action in your comms without making prospects feel like they’re one click away from digital armageddon – or worse, resorting to the cybersecurity equivalent of “learn this one weird trick doctors hate”.
✓ Software, SaaS, and Cloud Providers
Your product solves real problems, but getting prospects to that lightbulb moment before they bounce is the tricky bit. You need copy that makes the value click instantly.
✓ IT Consultants & Service Providers
You’ve worked long and hard to build deep technical expertise – but your marketing feels indistinguishable from the next IT consultant on Google. You need positioning that makes prospects think “yes, these folks get it!”
✓ Business ISPs & Telephony Providers
You’re competing against massive telcos with household-name recognition, but you offer something they can’t – personal service and expertise. You need marketing that positions you as the smart alternative without getting lost in technical specs or sounding like BT’s long-lost cousin.
✓ Tech-Adjacent Professional Services
Executive search firms, training providers, compliance consultants, technical change enablers – if you move in the same techy circles and need someone who speaks the language, we should talk.
You’re especially in the right place if:
- Your prospects need to understand complex offerings quickly
- You know content marketing matters but it keeps sliding to the bottom of the to-do list
- You’re competing in a crowded market and nobody can tell you apart
- Your sales team needs fresh, compelling content they’re actually excited to share with prospects (instead of that PDF someone made in 2018 that’s been doing the rounds ever since)
- You’re tired of generic marketing advice that ignores how the B2B tech channel actually works
B2B Tech Copywriting & Content Services: What I Do
I’ve built Obsidian® Content Consultancy around three core services, depending on what you actually need
Ready to work together? Or not sure what you need? Let’s have a chat, either way.
Website Copywriting
Your website gets one chance to explain what you do before prospects click away. I write web copy that’s clear, compelling, and conversion-focused – whether that’s complete site rewrites, landing pages, or just tightening up what you’ve already got.
Content & Blog Writing
Need regular, expert content that builds authority and actually gets found? I create strategically focused blog posts, thought leadership articles, case studies, and lead magnets that sound like you – not like a robot with a thesaurus.
Content Marketing Consultancy
Got a specific marketing headache? Content that’s not working? Need someone to audit your entire online presence and tell you what’s broken? From quick Marketing Agony Aunt™ sessions to comprehensive content audits and ongoing strategic support, I help tech SMEs get unstuck.
What I Don’t Do
I only write things that have a purpose in the sales and marketing pipeline, so I don’t produce technical documentation like manuals or reports. If you need a 200-page technical document, I’m not your person. Find someone who enjoys pain more than I do.
I work exclusively with B2B tech companies in the UK. If that’s not you, we’re probably not the right fit – but I hope you find someone brilliant for your sector.
Ready to Chat About Your Tech Copywriting Needs?
If you’ve read this far and you’re thinking “yes, Jenii is exactly who we need”, then let’s have a quick, no-obligation chat about your marketing situation.
I’ll take a look at what you’re currently doing, we’ll talk about your goals, and I’ll tell you honestly whether I can help (and if I can’t, I’ll point you in the right direction).
Grab Free Weekly Tech Marketing Insights
Just pondering for now? That’s fair enough. Take some of my marketing moxie with you by signing up for the Tech Marketing Byte!
You’ll get a free, snackable marketing takeaway delivered hot to your inbox every Tuesday lunchtime – each morsel crafted around the unique marketing headaches that IT SMEs face.