Meaningful web copy that attracts and converts
The web is a noisy, distracting place. Grabbing a reader’s attention and keeping them engaged takes more than a well-designed, technically savvy website – you need to keep them hanging on every word.
Your website copy therefore needs to persuade, promote, and describe the practicalities of what you do – and tick all of the right SEO boxes.
Working closely with you, I’ll get a handle on your goals; your target audience; your competition (both online and offline); and your overall brand ethos. I pride myself on getting to know each client closely so I can write meaningful copy on their behalf.
Web copy is more than just bragging on the internet
Compelling copy is more than simply saying “we’re great, buy from us.” Good writing starts by fundamentally understanding your reader and giving tangible reasons why you’re the best fit for them.
Because your copy - no matter how technical your product or service may be - needs to evoke an emotional connection. Great writing assures your ideal client that your offer is the missing puzzle piece to their current conundrum.
Not only does my copy pinpoint where your reader’s needs and your solutions overlap, but it’s skilfully composed, with persuasion psychology considered alongside SEO effectiveness.
Get in TouchSEO copywriting services: Copy that’s optimised for search AND for humans
Copy isn’t just page-filler - it’s there to win you business. The copy I provide:
📈 Focuses on the value you bring to customers, painting a vivid mental picture of you working together.
🔪 Cuts through the digital noise and gets to the heart of what your ideal customer is looking for.
👀 Takes a nuanced, analytical view of your market to craft competitive, persuasive text.
❓ Covers pertinent, practical questions that your clients may have without sacrificing persuasiveness.
🔎 Considers SEO at every available step, appealing to both human buyers and on-page search visibility best practice.
🤔 Accounts for the practicalities of the web, with keywords, page hierarchies, and meta content included as standard.
Professional Tech Explainer, IT Demystifier, and B2B Communicator
IT firms often struggle to find balance within their comms; you don’t want to pack every page full of dense jargon, but you don’t want to talk down to any fellow techies either.
I create copy that zeroes in on the problems you help your customer solve rather than the three letter acronyms that get in the way. I create clear, lucid copy that stems from a sincere understanding of your audience's technical knowhow, dialling the tech speak up or down to suit customer taste.
Read more here about the work I do for B2B IT & tech providers.
Get in TouchPractical B2B copywriting for the web. with support every step of the way
I’m here to help you at any stage of your website’s journey. Whether you need snappy copy to fit in with your established tone of voice, you need a new suite of online collateral to promote a new service offering, or if you're starting from scratch, then I’m here to help.
I’m just as happy working directly with you as I am alongside an external design or content team. And if you’re creating a brand new site, it’s never too early to have a no-obligation chat with a copywriter.
Get in Touch