Meaningful web copy that attracts and converts

The web is a noisy and distracting place. Grabbing a reader’s attention and keeping them engaged takes more than a well-designed, technically savvy website – you need to keep them hanging on every word.

Your website is your business’s online base of operations, so your website copy needs to persuade, promote, and describe the practicalities of what you do… and tick all of the right SEO boxes.

Working with you, I’ll go to lengths to get a handle on your goals, your target audience, your (online and offline) competition, and your overall ethos. I pride myself on getting to know each client closely so I can write meaningful copy on their behalf.

Web copy is more than just bragging on the internet

Compelling copy is more than simply saying “we’re great, buy from us.” Good writing starts by fundamentally understanding your reader and giving tangible reasons why you’re the best fit for them.

Because great copy - no matter how technical or dry your field may be - invokes an emotional connection. It assures your ideal client that you’re the right organisation for the job, and makes them see how you are the missing puzzle piece to their current conundrum.

Not only does my copy pinpoint where your reader’s needs and your solutions overlap, but it’s skilfully composed, with attention and persuasion considered above all else.

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Web copy that’s optimised for Google AND for humans

Copy isn’t just page-filler - it’s there to win you business. My copy…

📈 Focuses on the value you bring to customers, painting a vivid mental picture of you working together.
🔪 Cuts through the digital noise and gets to the heart of what your ideal customer needs
👀 Takes a nuanced, analytical view of your market to craft competitive, persuasive text.
❓ Covers pertinent, practical questions that your clients may have without sacrificing persuasiveness.
🔎 Considers SEO at every available step, with meta content and keywords considered as standard.

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Professional Tech Explainer, IT Demystifier, and B2B Communicator

can be tough for IT firms to find balance within their comms; you don’t want to pack every page full of dense jargon, but you don’t want to talk down to any fellow techies either.

Through Obsidian, I create clear, lucid copy that stems from a sincere understanding of the average client’s technical knowhow. My copy zeroes in on the problems you help your customer solve rather than the three letter acronyms that get in the way. Therefore, the tech expertise drizzled throughout can be easily dialled up or down to suit customer taste.

Need IT or tech-focused copy? Read more here.

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Practical B2B copywriting support, all steps of the way

I’m here to help you at any stage of your website’s journey. Whether you need snappy copy to fit in with your established tone of voice; you need a new suite of online collateral to promote a new service offering, or if you're starting from scratch, then I’d love to get involved.

I’m just as happy working directly with you as I am alongside an external design or content team. And if you’re creating a brand new site, it’s never too early to at least have a chat with a copywriter.

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