Jenii Lowe: Tech Copywriter, Content Strategist & Professional Explainer™
A marketer who speaks tech? It’s more likely than you think.
Hi, I’m Jenii, and I help UK B2B tech companies get found, get understood, and get clients.
I’m a techie who fell into marketing – not the other way around. Which means I get your world, your buyers, and what makes prospects choose one provider over another.
I can talk tech with you, then turn around and help you explain it to your audience in ways that click. No jargon soup, no one-size-fits-all strategy – just clear copy, content, and strategy that respect everyone’s intelligence and time.
Why Tech Companies Work With Me
As an SME IT provider, you can get stuck in a sea of generic marketing advice that assumes you’re selling to consumers, assumes you’re some fly-by-night vibe-coded SaaS unicorn, or that you have a marketing budget larger than the GDP of a small principality.
But that’s not your world. You’re a small MSP trying to explain why your IT support contracts are different. You’re a software vendor whose prospects need to understand complex workflow benefits. You’re an IT consultancy competing against “big 4” competitors (no, not that big 4).
You need someone who lives in your world. Not someone who nods along with your tech explanations while their eyes glaze over. Whether you need a tech copywriter who understands your product, or content strategy support to cut through the noise of a crowded market, I speak your language.
I’ve spent my time in the trenches with B2B tech companies, translating technical complexity into marketing that actually connects with the needs of IT buyers.
What Makes Me Different
I focus on marketing strategies and approaches that actually fit B2B SMEs – the kind dealing with long sales cycles, discerning buyers, and real competition. No cookie-cutter playbooks, no LinkedIn bro tactics, just marketing that fits your reality.
As a native to the Black Country, I’m naturally driven by the work ethic of my metal-bashing ancestors; so when I say I’ll get it done, it’ll get done.
I’ve got more opinions about AI content slop than I do about “leveraging synergies.” And if I ever promise to 10x anything, then you have permission to hurl me into an active volcano (Here’s some suggestions. You’re paying for the trip btw.).
What I Actually Do
I’ve built Obsidian® Content Consultancy around three core offerings:
Content Marketing Consultancy
Sometimes you need a marketing problem solver. Sometimes you need an expert to tell you where your content is going wrong. And sometimes you just need a sensible sounding board on tap who won’t tie you into a seven-figure commitment.
From quick Marketing Agony Aunt sessions to comprehensive content audits and ongoing consultancy support, I help tech SMEs get unstuck and stay there.
Content Writing
I write blog posts that actually reach end users, authoritative pieces that position you as a “go-to” expert, and educational content that turns your technical expertise into trust-building assets.
I’ve created content for all sorts of organisations: from national digital marketing agencies to techie microbusinesses. But since 2020, I’ve worked exclusively with B2B tech and IT providers – because that’s where my tech background actually makes a difference.
Copywriting
Your website is often the first impression prospects get of your business. I craft web copy that converts browsers into buyers, landing pages that actually land leads, and service descriptions that make complex tech offerings genuinely understandable.
Every word earns its place – no jargon for jargon’s sake, no fluff, just clear messaging that speaks directly to the people you’re trying to reach.
Who I Work With
My sweet spot is UK B2B tech companies:
- Managed Service Providers & MSSPs
- Cybersecurity vendors and providers
- Software and SaaS companies
- IT consultants and service providers
- Tech-adjacent professional services (like executive search firms, training providers, etc.)
If you’re tired of marketing advice that ignores the specific headaches of selling technical B2B services – we should talk.
The Backstory
I’ve been fascinated by the intersection of tech and communication since I was young. That led me down a career path that included an IT degree, a short stint in radio broadcasting, my fair share of providing tech support, and eventually marketing – all of which taught me how to explain complicated techy things in ways that actually stick.
I work remotely from my home in Wolverhampton. I may be a writer, but I’m no precious creative type – I’m practical, direct, and reliably on it when there’s work to be done.
I’m a proud member of the Federation of Small Businesses and the ProCopywriters’ Network.
Why “Obsidian”?
Obsidian is distinctive black volcanic glass that prehistoric folk used to make arrow- and spearheads. It’s a tongue-in-cheek nod to “getting the point across”.
Or it’s just a case of “once a goth, always a goth”. Take your pick.
What Tech Companies Are Saying
But don’t just take my word for it…
Working with Jenii at Obsidian has been great experience. She helped me with content creation for my new service offering, which I was struggling with. Easy to work with and just gets the quirks of working with tech companies like myself! The main reason to find someone who has experience with this industry. Thoroughly recommended.
We met Jenii of Obsidian at a tech peer group meeting and could instantly see her passion for her industry and work. We engaged Obsidian on a content refresh for our website and we are delighted with the results. Jenii took onboard our requirements, asked lots of good questions and made excellent suggestions of her own. Will be working together more I am sure. Highly recommended.
Jenii is a great copywriter and highly recommended. Jenii has a great way of interpreting a brief accurately and asking the right questions before starting a project. Her ability to write compelling B2B copy for websites and blogs is outstanding. Speak to Jenii if you are looking for any kind of B2B copywriting.
Ready to Stop Being Invisible?
Whether you need consultancy, content, or just want to pick my brain about your marketing – let’s have a chat.
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