Obsidian® Content Consultancy is built around two core service pillars: digital marketing consultancy and content writing.
Marketing Consultancy
Tech and marketing have one thing in common: both are often seen as some kind of arcane, dark art by those outside of their respective bubbles. But they are also both driven by their own logic.
Sometimes, businesses need a marketing problem solver to roll up their sleeves to help them get out of a rut. Sometimes businesses need a marketing agony aunt who can help them see the strategic wood from the tactical trees. And sometimes they just need a marketing-savvy kick up the bum. That’s where I come in.
No two marketing quandaries are ever the same, so it’s difficult to put a pin in what I can offer you as a marketing consultant. But whatever your marketing worry, let’s chat.
“I’d like to say a huge thank you for Jenii’s help taking us through a good web design strategy, how to write good copy, and how to get noticed by search engines. I was totally new to this but Jenii’s well-explained advice was so helpful and I’m really grateful. In addition, her follow-up help and advice on making a snappy blog title and description was excellent.”
Copy & Content Writing
Copy and content writing is the service that built Obsidian Content to what it is today. Since 2015, I’ve had the pleasure of working with companies of all shapes, sizes, and industries; from international digital marketing agencies, all the way down to techie microbusinesses – and countless in-betweens and outliers.
Writing can be surprisingly labour intensive for any business owner, though thankfully it can be easily outsourced. I can take all marketing writing off your hands so you can get on with what you do best.
Since 2020, I have squarely focused my attention on helping businesses in IT and tech put their best foot forward through effective communication. In an industry that is so thoroughly addled by jargon, it’s important to identify the real value behind the three letter acronyms. That’s what I do as a professional explainer™.
For my clients, I create informative blog posts, appealing web copy, and skilled consultancy that puts your brand on a pedestal. I write in a way that’s easy to follow and smooth to read, with every word playing a part in selling you as a company.
“We’ve worked with Jenii for a number of years and she currently creates blog posts and web copy for us across our family of brands. We are always impressed with the quality, attention to detail, and the strategic skill that she brings to the table.
Jenii is capable of taking complex, multifaceted topics relating to technology, connectivity, and cybersecurity and turning them into highly digestible, clear blog posts which go down a treat with our audience.”
Industries Experience:
- Managed Service Provider
- Network & Cybersecurity Provider
- Digital Marketing Agencies
- Customer Relationship Management Software
- Enterprise Resource Planning Software
- Network Control Software
- Professional Services
- Logistics Provider
- Print Services
- Aviation Software Vendor
- Coding Training Provider
- Change Management Provider
- Tech Recruitment Agency
My Story
From an early age, I’ve been fascinated by both tech and language – and ultimately, communication. Without giving you the boring autobiography, these interests led me down a meandering career path that included tech support, radio broadcasting, and (most importantly) marketing.
This experience has all played a part in my determination to help businesses communicate; and by extension, get their message seen and understood by the right eyeballs at the right time. I work remotely from my office in Wolverhampton and I’m incredibly proud of my Black Country roots. I may be a creative writerly type, but I’m driven by the work ethic of a metal-basher. My customers can rely on me to get the job done – but don’t just take that from me, take it from them!
Why Choose Me?
Each of my clients enjoy a truly personal service and sincere, sensible marketing advice. Though I specialise in helping those in the tech niche, every organisation I work with is very different, so I take time to get to know them, their offering, and their client base.
I’m just as comfortable with creating crafty copy as I am deep-diving into the data to find out what makes your clients tick. I’m also naturally quite the organiser, so you can rest assured that if a plan of action is needed to fulfil your strategy, then I’m on it.
But above all, my ability to create skilful strategy, brilliant blogs, and crafty copy comes down to one fundamental skill: I’m a diligent, empathic listener and a keen sounding board for ideas. This helps me create a tangible connection with your audience and understand their purchasing decision from all angles.
Also, FYI, I am a proud member of the Federation of Small Businesses and the ProCopywriters’ Network.
Why’s the Business Called “Obsidian”?
I get asked this one a lot. Obsidian is a distinctive black volcanic glass that prehistoric folk used to make arrow and spear heads out of – something that’s echoed in my logo. It’s a tongue in cheek expression that a good writer “gets the point across.”
Or it could just be a case of “once a goth, always a goth”. I’m fine with both.
Oh look, there’s a chunk of obsidian over there.
I’m not sure whether I need a marketing consultant, a content writer, both, or neither?
Just like most good things, working with me starts with an informal chat. Drop me a line and let’s get something in the diary!