Do your content marketing efforts desperately need a dose of direction?

Content marketing can be an excellent promotional strategy for B2B IT and tech providers like you. However, to achieve real results from content, you need direction. You need to know where you’re going to be visible and why. And you need to set meaningful, achievable goals.

That’s where establishing a tangible content strategy comes in.

Set up your content marketing “sat nav” ready for strategic content success

Content isn’t just something you create, publish to the web, and hope for the best. In order to achieve lasting, meaningful results, you need a tailored roadmap to take you from where you are to where you need to be.

But it’s not as simple as plugging a postcode into Google Maps. There’s no quick fix, magic bullet solution that is going to create content marketing success for everyone. It’s an incredibly tailored and winding journey of research, ideation, testing, and measurement.

I’m Jenii, and that’s where I come in.

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What does content strategy involve?

No two businesses’ content strategy is ever the same. But any content strategy forms the backbone of your future content marketing efforts.

Depending on your individual needs, my content strategy services can include:

🧠 Getting to know your business and understanding what needs to change about your approach to content.
🧑‍🦰 Understanding your audience, who they are, what are their motivations, and how they behave online.
🤼 Researching your competitors to understand their approach to marketing and establish where they may be outperforming you.
📝 Auditing any existing content for optimisation potential, content gap analyses, and for SEO opportunities.
📈 Setting meaningful, achievable goals for future content endeavours that tie in seamlessly with wider sales and business targets.
📆 Planning your upcoming content releases, advantageously tying them into planned business and external developments.
🫴 Supporting you with topic ideation, success measurement, and technical implementation where needed.
📏 Ongoing reporting, measurement, and guidance to uncover what’s going well and where a change of plan may be needed.

I also create engaging written content on your behalf, including blogs, ebooks, email newsletters, and video/podcast scripts.

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It's your content strategy, so what will you take away?

Any content strategy worth its salt needs to form a long-term, strategically aligned, clear roadmap that documents how you intend to achieve wider business success through your content marketing objectives.

What this actually looks like will differ from business to business. It’s not a “one size fits all” kind of deal. Even relatively similar-appearing businesses can differ wildly in terms of priorities, aims, in-house talents, and their idea of success.

Additionally, some businesses like a formal document that they can look back on, time and time again. Others like something a lot looser that’s able to flex with the times and roll with the punches. Many of my clients and I like something in the middle of these two extremes.

When we work together, we’ll leave no stone unturned to establish what kind of strategy “deliverables” will make most sense to you, your team, and your business.

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Strategic insight and support: Helping you stand out in all the right ways!

Whether you’re enlivening an existing programme of content marketing or you’re embarking on a brand new content journey, Obsidian® Content Consultancy is here to provide cohesive advice which seamlessly links your sales and marketing efforts.

Get in touch today for a free, no-obligation chat about your content needs - large and small, we can solve them all!

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