B2B Blog Writing & Content Writing Retainers

The tangible value of content marketing is undeniable. Regular, well-produced content establishes you as an expert in your field, boosts your brand awareness, increases your search visibility, and gives you ammunition to share on social media.

Yet content marketing provides the most promotional traction when done regularly and consistently. This can be a problem for busy teams – they simply don’t have the time to sit down and write in-depth articles, numerous times a month.

Thankfully, blogging can easily be outsourced on a retainer basis – and you’re in safe hands with Obsidian® Content Consultancy.

Drive traffic, harness search demand, and showcase your knowledge

As far as B2B marketing goes, content marketing is here to stay. It can drive traffic to your website, provide meaningful trust signals to potential clients, make the most of search visibility, and it gives you a place to showcase your knowledge - giving prospects a glimpse into your services before they buy.

When you work with Obsidian, I’ll work to grasp the ins and outs of your technical offering, your audience’s needs, and your readers’ levels of expertise. And together, we will identify relevant topics that are strategically ripe for blogging; ready for me to craft highly engaging and shareable blog content that’ll keep your audience hanging on every word.

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How do Obsidian’s blogging retainers work?

After an initial chat about you, your needs, your audience, and your online visibility aims (plus a few formalities) I will create regular, welcoming, and easy to follow articles that will contribute hugely to your brand’s online presence.

I’ll carefully engineer blogs for optimal SEO impact by including a magnetic, keyword-driven title; monitoring on-page keyword placement and density; and providing a descriptive meta description as standard. I’ll take a consultative approach to blog topics, keywords, and strategy, all with the aim of making the most out of your content marketing investment.

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Content marketing – more than just blogging!

Not keen on blogging? There are other ways I can help!

For starters, are you making the most of your email marketing subscribers? If you write to them too infrequently, you have to build brand awareness from scratch every time you hit their inbox. Obsidian can help you keep your subscribers in the loop with informative, consistent, and persuasively written marketing emails.

Or maybe you’re at the start of your list-building journey. Offering a free downloadable “lead magnet” is a great way to fill your mailing list with qualified leads. I’ll create a useful, desirable document that grows your reach and cements brand awareness.

And some writing is meant to be read out loud! Drawing on my expertise in marketing and broadcast communications I’ll create conversational video or podcast scripts in line with your audio-visual media needs.

Need advice, not deliverables? That’s fine too - head over to my content consultancy page.

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Obsidian Content – a long-term content marketing partner

Content marketing is far more than keeping your website and social feeds ticking over with new content. It’s an ongoing commitment to sharing meaningful knowledge, foster positive SEO signals, and keep your followers coming back for more.

Blogging clients get the best value from me when we work on a long-term retainer basis. I get to better understand your business’s audience and strategy, and you get guaranteed content to an agreed timeframe - it’s a win-win!

So for an informal chat about your content needs, just give me a shout!

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