Blog Writing & Content Marketing

Regularly published, shareable content is essential to being found online. Intelligently written blog posts about in-demand, relevant topics prove your expertise whilst also presenting clear SEO benefits.

Looking for ongoing content writing support? Check out my content marketing retainer packages!

Shareable, Engaging, B2B Blog Writing & Content Marketing Expertise

The tangible value of regular blogging and content marketing is undeniable. Sharply written blog posts about hot industry topics drive traffic to your website, grow brand awareness, and increase your SEO visibility.

Blogging provides the most marketing traction when done regularly, but many businesses simply don’t have the time to sit down and write. Thankfully blogging can easily be outsourced.

I’ll help you identify prevalent topics in your niche to help drive traffic and show off your expertise. Then I’ll craft highly engaging and shareable blog posts to keep your audience hanging on every word.

Blogging is far more than just keeping your publishing schedule ticking over for SEO purposes. It’s about sharing your knowledge, building your brand presence, and keeping your followers coming back for more.

Obsidian’s blogging support provides:

If you’re feeling a bit lost with this whole content malarkey, why not book a bite-sized consultancy session?

Why Should I Blog?

When you have a blog that sits on your company website, posting frequent, high-quality posts can help you grow your SEO visibility. It communicates to search engines that your site is current and that you’re making an effort to assist visitors.

Consistently building a bank of blog content creates a library of valuable resources for customers, social followers, email subscribers, and web searchers alike.

If you’re still on the fence about blogging, check out these 14 reasons why pretty much all businesses should blog.

Obsidian – A Strategic Content Marketing Partner

At Obsidian, I provide more than just a blog writing service. Yes, if you need words on a page I’ll write them, but my best work is done when we work together long term. I can offer strategic content advice about how to achieve your marketing goals.

Content Marketing – Not Just Blogging!

I can help with all kinds of both written and verbal content – not just blogging.

Email Marketing

When was the last time you wrote to your subscribers? If you update them too infrequently, you have to build brand awareness effectively from scratch every time. Keep your subscribers in the loop with regular, informative, and persuasively written marketing emails.

Lead Magnets & “Freebie” Ebooks

Before you worry about email marketing, you need subscribers! Offering a free downloadable in exchange for an email address is a great way to fill your mailing list with qualified leads. I’ll create a useful and desirable document that grows your reach and cements your brand in the reader’s mind.

Podcast & Video Scripting

Some writing is meant to be read out loud! I’ll use a conversational, yet appropriate tone of voice to suit your visual or audio media goals. Drawing on my expertise in marketing and broadcast communications, I’ll help you engage your audience and grow your tribe.

Obsidian are on hand to help you grow your audience and keep your publishing schedule up to date. Get in touch for a free consultation!

Website Copywriting
Blog Writing & Content Marketing
Print & Brochure Copywriting
Direct Mail Copywriting
Copyediting & Proofreading
Content Marketing Consultancy icon
Content Marketing Consultancy

Obsidian can help you win more business with words. I’m a specialist B2B copywriter, professional explainer, and digital content specialist working with organisations up and down the UK.

Get in touch today for an obligation-free consultation and quote. 07553 021126

Jenii’s input was invaluable. She asked the right, in depth questions and out of our answers delivered copy for the website, quickly and efficiently within an agreed time scale.

Debra Lawrence, Sales Director at Lawrence Cleaning Ltd

Use without hesitation! Jenii is great – approachable, friendly and professional. She wrote a piece for me which didn’t need one amend – and I’m very very fussy. Highly recommended.

Josie Hadley, Managing Director of Online Marketing Growth Ltd

Jenii completed a few copywriting tasks for our print and digital media and we were really impressed. She inventively reframed our existing messages whilst adding a persuasive and creative flair. Great work!

Bhavinder Tak, Managing Director at Piranha Promotions

“It’s been great working with Jenii, she has delivered on every brief we have given her and is always willing to share her own ideas which greatly benefits the finished piece.”

Brendan O’Dea, Director at Plum Ideas Ltd