B2B Tech Marketing Blog | Content Strategy & Copywriting Insights

Get no-nonsense content marketing strategies, SEO tactics that actually work, and B2B copy that turns browsers into buyers – all from Jenii Lowe, Obsidian® Content Consultancy’s chief word wrangler and the lady that B2B tech SMEs call when they’re done being invisible online.

12 Reasons Why Your Tech B2B Needs to Blog

Blogging is great marketing practice. I doubt that I’m the first person to tell you that. But if…

Last Updated: 5th March 2026 by Jenii Lowe

Read the Blog

How to Market Through Uncertain Times

Being in business is challenging at the best of times. Yet doing business has felt like a bit of a…

Last Updated: 11th June 2025 by Jenii Lowe

Read the Blog

Sprint, Jump, Convert: The Hurdles to Winning B2B Email Marketing Gold

You clicked on this blog, so I can hazard a guess about a few things. Are you eagerly sending out…

Last Updated: 19th March 2025 by Jenii Lowe

Read the Blog

10 Ways to Come Up with Unlimited Content Ideas

We’ve all been there. You know your online following is well overdue a new piece of content, but…

Last Updated: 27th January 2025 by Jenii Lowe

Read the Blog

What is Content Strategy? How to Optimise B2B Content Efforts

There’s a lot more to content than meets the eye. Organisations create content to engage with…

Last Updated: 16th September 2024 by Jenii Lowe

Read the Blog

5 Game-Changing Advantages of Outsourcing Copywriting

Different organisations have different approaches to outsourcing. Some fortunate organisations are…

Last Updated: 20th August 2024 by Jenii Lowe

Read the Blog

How to Use Lead Magnets for B2B Lead Generation Success

Lead generation: it’s the ongoing, eternal struggle of any B2B IT provider. Techy B2B…

Last Updated: 14th March 2024 by Jenii Lowe

Read the Blog

MSP USP: How to Uncover Your Unique Spark as an IT Provider

The managed service provider industry is more competitive than ever nowadays, so it’s absolutely…

Last Updated: 30th January 2024 by Jenii Lowe

Read the Blog

The 7 Deadly Sins of B2B Copywriting

Writing incredible copy can sometimes seem like a sort of elusive, arcane art – a mysterious…

Last Updated: 20th January 2023 by Jenii Lowe

Read the Blog

What is Content Marketing? The Important Stuff That B2Bs Need to Know

To the uninitiated, the term “content marketing” sounds a bit wishy-washy. Like one of…

Last Updated: 5th April 2022 by Jenii Lowe

Read the Blog

B2B Marketing Psychology & The Reptilian Brain

We humans tend to think we’re inherently logical creatures. We are top of the cognitive food…

Last Updated: 12th March 2020 by Jenii Lowe

Read the Blog

How Much Should You Give Away for Free in Your Content?

There’s one question that content marketers hear from businesses of all kinds: “How much…

Last Updated: 27th August 2019 by Jenii Lowe

Read the Blog