Videos

Welcome to the home of Wordy Wednesday, Obsidian® Content Consultancy’s video series. Here, Obsidian’s B2B online visibility oracle in chief, Jenii Lowe, dives into B2B content marketing advice, strategy, and general musings.

Got a burning content marketing question? Drop me a line and I may answer it in a future video!

How Frequently Should You Blog? image

How Frequently Should You Blog?

Last Updated 20th April 2022 by Wordy Wednesday Find out more
What’s The Difference Between Copy and Content? image

What’s The Difference Between Copy and Content?

Last Updated 13th April 2022 by Wordy Wednesday Find out more
How to Write Blog Posts Like a Pro image

How to Write Blog Posts Like a Pro

Last Updated 6th April 2022 by Wordy Wednesday Find out more
Are You Repurposing Your Content? image

Are You Repurposing Your Content?

Last Updated 30th March 2022 by Wordy Wednesday Find out more
Empathy, Objectivity, and the Importance of Emotional Market Research image

Empathy, Objectivity, and the Importance of Emotional Market Research

Last Updated 4th August 2021 by Wordy Wednesday Find out more
The True Place of Content in Your Buyer’s Journey image

The True Place of Content in Your Buyer’s Journey

Last Updated 21st July 2021 by Wordy Wednesday Find out more
Apostrophes – Lazy Writing or a Scribe’s Best Friend? image

Apostrophes – Lazy Writing or a Scribe’s Best Friend?

Last Updated 7th July 2021 by Wordy Wednesday Find out more
Sell on Benefits and Outcomes, Not Facts and Features image

Sell on Benefits and Outcomes, Not Facts and Features

Last Updated 21st April 2021 by Wordy Wednesday Find out more
Swipe Files and Keeping Your Peepers Peeled for Marketing Inspiration image

Swipe Files and Keeping Your Peepers Peeled for Marketing Inspiration

Last Updated 14th April 2021 by Wordy Wednesday Find out more
Does Your Copy Pass the “So What” Test? image

Does Your Copy Pass the “So What” Test?

Last Updated 17th February 2021 by Wordy Wednesday Find out more
Shiny Thing Syndrome: How Patience is a Virtue in Marketing image

Shiny Thing Syndrome: How Patience is a Virtue in Marketing

Last Updated 27th December 2020 by Wordy Wednesday Find out more
How a Beginner’s Mindset Makes You a Better Tech Marketer image

How a Beginner’s Mindset Makes You a Better Tech Marketer

Last Updated 19th December 2020 by Wordy Wednesday Find out more

Happy Customers

“We are always impressed with the quality, attention to detail, and the strategic skill that she brings to the table. Jenii is capable of taking complex, multifaceted topics relating to technology, connectivity, and cybersecurity and turning them into highly digestible, clear blog posts which go down a treat with our audience.”

Director of North-West UK-Based IT Managed Service Provider

“Jenii was a pleasure to work with. She takes the time to understand the brief before she begins on writing any content piece. She also comes up with relevant topics with a strong reason behind them from her reports.”

Max Jones, Marketing Manager at Really Simple Systems

“Jenii is a great copywriter and highly recommended. Jenii has a great way of interpreting a brief accurately and asking the right questions before starting a project. Her ability to write compelling B2B copy for websites and blogs is outstanding. Speak to Jenii if you are looking for any kind of B2B copywriting.”

Director of Wolverhampton-Based Digital Marketing Agency

“Jenii is fantastic to work with. Her knowledge and the background work that she’s put in have paid dividends for us. Clear, lucid, logical copy which we’ve been able to use for website, datasheets and other marketing materials without modification (which is unusual for the highly technical IT area we operate in). I would highly recommend!”

Steve Wilkinson, Chief Technology Officer at Rebasoft Ltd