One question I get asked a lot is is “how regularly should I be blogging?”, “what’s the ideal content publishing frequency?”, “Should I be publishing a new blog every month? Every week? Every day?” ?
So How Frequently Should You Blog?
There’s no one single ideal blogging frequency that everyone should aspire to. New content release frequency should be informed by a number of different factors, including your marketing strategy, the goals you want to achieve from content, and your audience’s hunger for new content from you.
However, the most pressing factor that SMEs usually have to juggle when they’re deciding on the frequency of new content publishing comes down to the two banes of any small business owner’s existence: time and money.
Do you have the time to blog – say, every week – or the budget to pay someone else to do so? If not, don’t worry. I know it can be daunting seeing larger competitors blogging multiple times a week, or even every day. But the good news is that if you can’t keep pace with that, you really don’t have to.
It’s essential to find a blogging schedule that works for you, your business, your time, and your cash flow. When you’re comfortable (and not dancing to the beat of someone else’s drum, feeling like you’re in a larger competitor’s shadow) you’re at your most creative. If you can blog once a week, twice a month, once a month, once a quarter, that’s totally fine.
Even when you’re not creating something new, there are still totally valuable things you can be doing behind the scenes like updating, fine-tuning, and republishing older content; or tweaking your distribution practises to get fresh eyeballs on older content. You could even work on repurposing older content into different media!
But try to plan your content in advance, keep yourself to at least a rough publishing schedule, and remember that editorial quality trumps content frequency and quantity every time.
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A video about this topic was originally posted on the 18th July 2018 and has since been updated and re-filmed for 2022 onwards.
