B2B Content Audit: The Granular Health Check Your Content Deserves
Find out what’s working, what’s broken, and exactly what to fix and how to do it with a granular analysis of your B2B tech content.
You've got content.
But is it actually working for you?
Have you got a blog full of articles that seemed like good ideas at the time? Perhaps you’re churning out posts because “that’s what you’re supposed to do.” Or maybe you’ve inherited a website chock full of content, but you haven’t got a clue what’s working and what’s just… sitting there.
Here’s the uncomfortable truth: most B2B tech content isn’t pulling its weight. And without proper analysis, you’re flying blind.
Let’s fix that. By the end of this audit, we’ll find out exactly what’s working, what isn’t, and what to do next.
B2B Content Audit: What's Involved
With your business goals in mid, I’ll embark on a detailed, strategic analysis of your content. This isn’t just a peek art some surface-level metrics, but proper insight into what’s actually happening and what needs to change in order to move the needle.
First,We Talk Strategy
We start by jumping into a call (not the one you can booked below) so we can dig into:
- Where you feel your current marketing isn’t working
- Where you feel stuck (and why)
- Your actual, strategic, business goals – far beyond just “get more traffic”
- How your content currently fits into your sales processes (or perhaps, doesn’t)
- Whether your content is accidentally blocking leads from enquiring.
Together, we’ll assess your content marketing strategy and identify what needs to change.
Then Comes the Deep Dive
After our call, I’ll go away and forensically examine your entire content operation:
Search Visibility
Is your content showing up where it should?
Traffic Patterns
Who’s finding you and how?
Engagement
Are people sticking around or leaving immediately?
Conversion Paths
Is your content moving people towards action?
Competitive Gaps
Where are your competitors winning that you’re not?
Technical Issues
Is anything keeping your best content from being found?
And the investigation continues beyond your website
- How your content feeds your sales pipeline.
- How to improve your content’s use of keywords.
- Silent blockers that might be sabotaging your best efforts.
- Where and how social media factors in – is it driving traffic, blocking it, or doing nothing?
What you Walk Away With
A crystal-clear, granular picture of your content’s actual performance. No waffle, no vanity metrics, just definitive, actionable insights.
In our debrief call (and the supporting audit report), you’ll uncover:
- Which of your content pieces are brilliant (and how to replicate that success)
- What’s actively hurting your visibility (and how to fix it)
- What topic and thematic gaps you should fill next
- Exactly what to ditch, tweak, or double down on
- A prioritised action plan you can actually follow.
I won’t just leave you high and dry after telling you what’s wrong, I’ll actually share what you need to do to fix it.
Meet Jenii, Your Content Audit Powerhouse
I’m Jenii, B2B marketing consultant and professional explainer for the UK B2B tech sector.
I have over a decade’s worth of experience in helping small businesses get their voice heard online, and turning marketing panic into calm, orderly focus.
The audit is perfect if you
- Run a tech (or tech-adjacent) B2B business in the UK
- Have been publishing content for a while but you’ve lost touch with strategy
- Feel like you’re just blogging for the sake of it sometimes
- Suspect your content could be doing more but don’t know where to start
- Inherited a website and don’t know what’s working
- Want to stop guessing about your content and start knowing.
The audit is not for you if you
- Have less than 20 publicly-facing content pieces on your site (we need something to audit!)
- Just want a quick, automated SEO report (there are free tools for that)
- Aren’t ready to actually act on what we discover.
Let’s Find Out What's Really Going On
Ready to take action? Let’s have a quick, no-obligation chat about your content situation and whether an audit makes sense for you right now.
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