Marketing Consultancy Retainer: Get Expert Marketing Support on Tap - Without the Agency Fees
Get reliable, affordable marketing consultancy support that keeps your B2B tech marketing on track – month in, month out.
Your marketing needs proper attention - but hiring a full-time marketer isn't realistic right now.
If you’re here, you might be stuck in that awkward middle ground.
You’re working hard on your marketing, but generic advice keeps leading you down dead ends. Every time you make promotional progress, something urgent crops up and derails everything. You need someone in your corner who understands the unique pressures B2B tech providers – but bringing someone on full-time just isn’t doable right now.
Maybe you've tried getting help before.
Maybe you’ve discovered the hard way that agencies often want eye-watering retainers and year-long tie-ins. Or that generic marketing advice clearly wasn’t built for B2B techies like you. Freelancers may have come and gone, and you’ve had to explain everything from scratch each time.
But here's what you probably need:
A marketer who understands your world. Someone who already knows your business. Someone who’ll keep your strategy on track and give you confidence that your marketing decisions make sense – without costing more than most mortgages and committing you to long contracts.
And that’s exactly what my marketing consultancy retainers offer.
Your Marketing Wise-Owl on Tap
With my brain on retainer, you’ll get reliable, ongoing marketing consultancy support without the commitment (or cost) of hiring someone in-house or contracting with a full-service agency.
Think of it as having a knowledgeable marketing consultant in your pocket – someone who already knows your business, your challenges, and your market. No need to get up to speed every time, just focused, strategic support from someone who knows your business inside and out.
You'll get
- Regular strategy sessions to keep your marketing efforts focused
- Analytical monitoring so you know what’s working and what isn’t
- A second pair of eyes on your messaging and positioning
- Someone to sense-check marketing decisions before you commit resources
- A marketing first mate to keep their eye on the horizon for potential promotional problems
- Accountability so you actually do the marketing things instead of perpetually postponing them
- Strategic guidance – just an email or message away.
I’ll muck in and provide whatever marketing consultancy support makes sense for your business – tailored to your needs, your capacity, and your goals.
Marketing Consultancy Retainer:
Three Ways We Can Work Together
Not everyone needs (nor wants) the same level of support. Here are three retainer options, each available as monthly or quarterly arrangements.
Checkpoint: Light Touch Marketing Support
What’s included:
- One strategy or support session per period (typically 1 hour each)
- Light performance monitoring and recommendations
- Email support between sessions (48-hour response Mon-Thu, often sooner)
- Access to my marketing brain without the agency price tag
Pathfinder: Strategic Marketing Advisor
What’s included:
- 2 strategy or support sessions per period (typically 1 hour each)
- Comprehensive performance monitoring, oversight, and recommendations
- Email and Teams message support between sessions (24-hour response or sooner Mon-Thu)
- Ongoing strategic input as your marketing evolves
- 10% off any copy and content writing work carried out within the retainer period (ongoing monthly agreements only)
Navigator: Full Marketing Partnership
What’s included:
- Weekly or fortnightly check-in sessions
- Comprehensive monitoring, analysis, and strategic recommendations
- Priority email and Teams message support with faster response times (still Mon-Thu)
- Deep involvement in your marketing planning and execution
- Rich strategic partnership, far beyond advisory
- 10% off any copy and content writing work carried out within the retainer period (ongoing monthly agreements only)
*Enquire for specific pricing.
Your first period (monthly or quarterly) comes with no strings attached – if we’re not a good fit, you can walk away.
However, if you are investing in the monthly Pathfinder or Navigator tier, I ask for a 6-month commitment after that initial trial period. This protects us both and ensures we can actually achieve something meaningful together.
What You Get from My Ongoing Marketing Consultancy
Unlike one-off, ad-hoc consultancy which can only ever be relevant to that moment in time, a retainer gives you something more valuable: continuity and context. A retainer means ongoing support that evolves with your business and builds momentum.
With me in your corner on an ongoing basis, you’ll benefit from:
- Someone who actually knows your sector – no getting up to speed every single time you need help
- Proactive problem-spotting – I’m poised to flag issues before they become expensive problems
- Strategic consistency – marketing efforts that build on each other instead of being “random acts of marketing”
- Accountability that works – having regular check-ins means marketing doesn’t slip to the bottom of your to-do list
- Priority access – you’re not competing for my calendar against dozens of other clients
- Evolving support – as your business and marketing needs change, the support adapts with you
No 40-page strategy documents gathering dust on a Google Drive server somewhere in California. No cookie-cutter, one-size-fits-all drivel. Just practical, tailored marketing consultancy that fits how your business works.
Our retainers are perfect if you
- Run a B2B tech company (MSP, cybersecurity, software, IT services) in the UK
- Need reliable marketing support but can’t justify a full-time hire or an agency contract
- Want strategic guidance that actually understands the B2B tech sector
- Are tired of agencies who don’t get your world or your constraints
- Need someone to keep you on track and accountable
- Want to stop making marketing decisions in a vacuum
Our retainers are not for you
- You want someone to do all your marketing for you (I don’t provide a done-for-you service, though I can help with copywriting and content writing separately!)
- You want always-on 24/7 emergency support (I’m not on call 24/7 because no solo biz owner does good work like that)
- You’re not actually going to implement anything (no judgement, but you’d be wasting your money)
- You want a fractional CMO or full marketing department replacement
Let’s Talk About Your Marketing Support Needs
Ready to stop going it alone? Let’s have a quick, no-obligation chat about which retainer option makes sense for your business and your unique marketing challenges.
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