Free B2B Content Marketing Resources for Tech & IT Providers
Most marketing advice wasn’t built for tech providers. These resources were – grab what you need and put ‘em to work!
Obsidian’s Strategy Vault 🔏: Free B2B Marketing Resources Exclusively for Tech Providers
Here’s your hand-crafted toolkit of actionable freebies, all designed specifically for B2B tech providers. Whether you’re after weekly wisdom or strategic planning advice, there’s something here to sink your teeth into.
📬 NEWSLETTER:
The Tech Marketing Byte
Your weekly dose of actionable B2B tech marketing wisdom.
Get marketing tips that actually make sense for tech service providers. Every Tuesday lunchtime, I tackle one specific marketing challenge. I’ve covered things like lead generation, communicating value, practical tactics, and strategic mindset shifts to make your content and comms shine.
Every issue is short, focused, and gives you something you can implement straight away. No lengthy theory sessions, no sales pitches – just useful advice delivered each week.
Perfect for:
- IT service providers and consultants
- Managed Service Providers & MSSPs
- Cybersecurity vendors and providers
- Software/SaaS companies
- Any tech-adjacent professional services
Nab your weekly B2B tech marketing cheat codes.
📖 EBOOK:
80+ Vital Content Marketing Questions for Tech Providers
A comprehensive self-examination guide to clarify your content marketing direction.
Content strategy can be tough. When you’re building a new strategy from scratch or reigniting an older plan, it can be tough to pin down the questions and data points you need to craft a meaningful, actionable strategy.
This ebook solves that problem. It presents over 80 carefully crafted questions across 10 critical areas, designed to give you genuine clarity on your marketing direction.
Inside, you’ll explore:
- Understanding your market and competitors
- Setting clear, actionable objectives
- Aligning marketing with sales for better conversions
- Choosing the right content formats and distribution channels
- Building a strategy that fits your business
Perfect for tech providers who want to kickstart their content marketing efforts with sharp focus and direction.
Ready to go beyond the boring basics?
🍊 WEBINAR:
The Juicy Stuff No One Tells You About Content Strategy
A 30-minute shot of strategic content wisdom that goes beyond the basics.
Keyword research, audience analysis, and topic planning are foundational – but they’re just the boring, everyday content marketing stuff. This instant-access, on-demand masterclass digs into the advanced, strategic thinking that actually determines whether your content marketing succeeds or falls flat.
Inside this power-packed, 30-minute masterclass, you’ll learn:
- The single strategy that lets you get maximum mileage from every asset.
- How to stop posting into the void and choose the right distribution channels.
- The secret to finding your inspiration sweet spot in the “planning vs. pantsing” scale.
- How to use AI to boost your content marketing – without it removing the human touch.
It’s focused, powerful, and built to move your content journey forward. And unlike umpteen other free webinars, there’s no corny sales pitch lurking at the end.
Time to understand what really drives content success?
All resources are completely free. When you sign up to any of these, you’ll receive the Tech Marketing Byte automatically, and you’ll get occasional updates from me about new content, fresh insights, and the odd surprise. No spam, no nonsense – just useful stuff when I’ve got something worth sharing.