The Juicy Stuff No One Tells You About Content Strategy

Tired of the same-old, same-old tactical content marketing advice? This webinar shares the strategic thinking behind tactical success.

A lot of content marketing advice talks a big game about surface-level tactics like keyword research and editorial calendars. But that’s not strategy – that’s admin 🥱

This free, pre-recorded webinar is for you if you know the basics of content marketing, but need some help dipping your toes into approaching content a bit more strategically. We’ll cover many needle-moving content marketing decisions that matter, like distribution, measurement, and how to make your content sound like you instead of every other tech company.

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The Juicy Stuff No One Tells You About Content Strategy: What You'll Learn.

We cover a lot of ground In 30 minutes, including but not limited to:

A quick grounding in the essentials

The boring-but-necessary stuff like keywords, planning, and topic ideation, explained efficiently so we can move on to the interesting bits.

Distribution strategies, not lazy tactics

Waaaay beyond simply praying for Google to index your content and dumping blog links on LinkedIn… when you think about it.

Building deep brand awareness

Creating rich, indelible awareness across platforms rather than chasing individual “numbers go up” vanity mechanics.

The "Spectrum of Generosity"

How to work out your appetite for giving value away in your content vs. keeping things close to your chest.

Bringing your own unique spark

Making uncopyable content by leaning on actual, lived experiences and opinions instead of regurgitating the same jargon-y noise as everyone else.

Tying content to measurable business goals

How to approach content with outcomes in mind, not just going through the motions.

Using AI without creating slop

How to use AI tools to enrich your content and content creation processes, not just churning out the synthetic GenAI that’s everywhere nowadays.

And There's More

What Google’s “Helpful Content” guidance actually means, and why you can’t rely on SEO alone anymore.

Who This Webinar Is For

It’s perfect if you’re:

A B2B tech provider (MSP, cybersecurity, software, IT services) and you want to approach your content marketing more strategically.
Publishing content but it feels a bit aimless – scattergun, even.
Irritated that presumptuous marketing platitudes like “just post x times a week” just don’t work for you.
Wanting to amp up your content with strategic decision-making, not more tactics.

It’s not for you if:

Don’t have the time, budget, or inclination to actually dig into your marketing strategy and act on your discoveries.
Expect (or want) instant results. Good content efforts compound over months, not days.
Want ready-made, done-for-you templates or suggestions (these are ten-a-penny online!)
Are after quick, tactical wins rather than strategic frameworks.

What You Won’t Get (And Something You Will Get)

I’ve been around the free webinar block a few times. So no, this isn’t a low-value, 50-minute buildup to a sales pitch. There’s no “if you want the real secrets, here’s my £2,000 course, now a steal at just [insert slightly more realistic monetary value].” I hate that crap, and I’d wager that you do too.

If you want to work together after watching it, great – just reach out! If not, you’ve still got a solid half-hour of strategic insight to work with.

Here’s a nice thing you will get: my weekly newsletter, the Tech Marketing Byte, and occasional updates when I have something valuable to share with you.

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About Your Instructor

I’m Jenii Lowe, and I’ve spent over a decade working with B2B tech companies on content strategy and marketing. The expertise shared in this webinar comes from over a decade of practical client work with B2B tech SMEs.

I’m a techie who ended up in marketing (rather than the other way around), so I understand a lot of your services, and your business world – including how generic B2B marketing advice doesn’t always chime with what you do.

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Fill in the form and I’ll send you the webinar link straight away. You’ll get lifetime access to the webinar, the slides, and any updates I make to the content.

You’ll also receive the Tech Marketing Byte – weekly B2B marketing insights for tech providers.

I’ll only use your details to send you the ebook and updates from Obsidian Content Consultancy. Your data will not be shared with any third parties, ruffians, or assorted ne’er-do-wells (view privacy policy).

Note: Check your inbox to confirm your subscription, otherwise you won’t get the goods.