80+ Strategic Questions to Build Your B2B Tech Content Marketing Strategy

Building a content strategy from scratch? Or reviving one that’s stopped working for you? Start by asking yourself the right questions – all 80+ of them are in this free guide.

Stuck staring at a blank content calendar? Not sure if you’re asking the right questions to build a content marketing strategy that actually works?

This free ebook will help you cut through the noise and pin down what is going to move the needle for you. There’s no prescribed actions, no one-size-fits-all approaches, just practical points to consider from someone active in the tech B2B marketing trenches.

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What’s This Ebook About, Then?

Content strategy is such an essential building block for B2B tech providers. That pressure, as well as learning the ins and outs of marketing strategy, can feel overwhelming. Especially if you’re starting your content journey from scratch, or if you’re trying to amp up a pre-existing content library.

You know you need a plan… but where do you even start? What questions should you be asking yourself about your audience, your competitors, your goals? Most content marketing advice lobs tactical advice at you first without helping you think strategically beforehand. But that’s the wrong way to go about it.

But that’s the wrong way to go about it. This ebook helps you ask the right strategic questions first.

Here's What's Inside...

Over 80 carefully chosen questions across 10 critical areas of content marketing strategy.

This isn’t generic “define your ideal buyer with corny names like ‘Accounting Audrey’” fluff. These are the specific, probing questions that help you actually think through your approach.

It covers:

  • Understanding your market position and establishing what your competitors are doing
  • Setting quantifiable objectives that tie to actual business goals (not just “get more traffic”)
  • Aligning your content efforts with your sales process and revenue generating aims
  • Choosing content formats and distribution channels that make sense for your business
  • Finding content inspiration that fits your expertise and audience needs
  • 10 practical chapters, taking you from initial goal setting through to execution and measurement

When you sign up, you’ll automatically receive a PDF of the book (ePUB coming soon!). You’ll also receive the Tech Marketing Byte – my weekly dose of snackable content wisdom, delivered to your inbox every Tuesday lunchtime.

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Who's This Ebook For?

It’s perfect if you’re:

  • A B2B tech provider (IT services, MSP, cybersecurity, software,) who wants to build on or refresh your content strategy
  • Done with generic marketing advice that doesn’t fit how techie B2Bs like yours actually work
  • Ready to stop throwing things at the wall and start thinking strategically about your content

It’s not for you if:

  • You want a plug-and-play content template (good strategy requires actual brain power!)
  • You just need a few ready-made content ideas rather than strategy fundamentals
  • You’re looking for quick tactical tips rather than strategic direction

How to Use It

Work through the questions on your own, or use them as a framework for strategy sessions with your team. Answer them honestly. Some will be easy, others will make you realise you’ve got gaps to fill. That’s the point.

By following this flow, you’ll have a much clearer picture of what your content strategy should actually look like.

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Who Wrote This Ebook?

I’m Jenii Lowe, and I’ve spent over a decade helping B2B tech companies with their content marketing and strategy.

I work exclusively with tech providers – MSPs, cybersecurity firms, software vendors, IT consultants, you name it – because that’s where my tech background actually makes a difference. I understand the long sales cycles, the technical complexity, and the challenge of explaining what you do to people who need it but don’t understand all of the reasons why.

This ebook comes from real client experience and countless strategy sessions with tech comp

Grab Your Free Copy Now!

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You’ll also receive the Tech Marketing Byte – weekly B2B marketing insights for tech providers.

I’ll only use your details to send you the ebook and updates from Obsidian Content Consultancy. Your data will not be shared with any third parties, ruffians, or assorted ne’er-do-wells (view privacy policy).

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