Website Copywriting For B2B Tech Companies That Need To Stand Out
Your website gets one chance to explain what you do before people click away. Make it count, with web copy that’s clear, compelling, and actually sounds like you.
Your website needs copy that works as hard as you do.
Your services are solid. Your team knows their stuff. But something is missing from your website. The words just aren’t landing with your audience – and it could be sending your prospects adrift in the digital ether.
Maybe your site’s been live for years and you need fresh copy to replace the stuff that was new when Gangnam Style was in the charts. Or maybe your current copy is boring them with corporate speak so bland it makes a “yellowed 90’s PC beige” paint chart look exciting.
For tech providers like you, differentiation – and therefore getting web copy right – is crucial.
Your prospects need to understand what you do, trust your wisdom, and feel like you actually get their world – all within about 30 seconds of landing on your homepage.
Yet many tech websites still look and sound identical. Safe, samey blue logos, over-done corporate platitudes, and copy that could apply to literally any IT provider in a 500-mile radius. Ultimately nobody stands out, so buyers forget who’s who.
Let’s make sure your website can do its job. As an experienced web copywriter specialising in B2B tech, I’ll craft clear copy that’s free of acronym soup, puts your expertise front and centre, and actually sounds like a human wrote it.
Web Copywriting Services: Four Ways We Can Work Together
There’s no one size fits all solution here – just four different ways of working together, all tailored to you.
Website Copywriting
Complete website copy that positions you properly and actually converts.
Whether you’re building a new site or completely refreshing your online presence, I’ll craft copy that turns each page into a sales and trust-building machine.
We’ll start with a proper discovery process to nail down your positioning, audience pain points, and what actually makes you different. Then I’ll formulate messaging that balances technical credibility with genuine persuasion, optimised for both humans and search engines.
Perfect for: Tech SMEs launching new sites; adding new bits to their website; rebranding afresh; or finally replacing that 2015-era website that makes you cringe.
Landing Pages & Sales Pages
High-converting copy for campaigns, offers, and services that need their own spotlight.
Need a dedicated sales page for an exciting new service offering that deserves more than just a footnote on your site? Or a webinar landing page that both generates leads and gets people pumped to attend? Promoting an offer that your homepage can’t quite do justice?
I’ll create focused, conversion-optimised landing pages built around one specific goal – and designed to actually achieve it. Whether you’re capturing leads, explaining a complex service, or building anticipation for something new, each page gets the strategic thinking and persuasive punch it needs to convert.
Perfect for: Tech SMEs running targeted campaigns or promoting specific services that deserve their own stage.
Web Copy Editing & Tightening
Polish what you’ve got without starting from scratch.
Your copy probably isn’t terrible. It might just be a bit woolly, disjointed, or unfocused. Too many words, not enough punch. Or maybe it was written by your technical team and reads like a user manual and a spec sheet had a jargon-infused baby.
I’ll tighten, sharpen, and polish your existing copy – cutting the waffle, amping up the persuasion, and making sure every sentence earns its place on the page. You keep your structure and core message, but everything reads clearer and hits harder.
Perfect for: Tech providers whose web copy is basically sound but needs professional refinement to really sing.
Website Copy & Structure Consultancy
Strategic direction for when the problem runs deeper than just the words.
Sometimes the problem isn’t the words themselves – it’s that your site structure and presentation is all over the place, your messaging is muddled, or your CTAs demand prospects jump through unnecessary hoops.
I’ll audit your site architecture, review your copy and positioning, and provide detailed recommendations on what to fix, what to ditch, and how to streamline everything so it actually boots prospects towards working with you. You walk away with a clear action plan, ready for execution.
Perfect for: Tech SMEs who need strategic comms and marketing expertise to sort out their site and need guidance to fix what’s broken.
What Tech Companies Are Saying
But don’t just take my word for it…
Working with Jenii at Obsidian has been great experience. She helped me with content creation for my new service offering, which I was struggling with. Easy to work with and just gets the quirks of working with tech companies like myself! The main reason to find someone who has experience with this industry. Thoroughly recommended.
We met Jenii of Obsidian at a tech peer group meeting and could instantly see her passion for her industry and work. We engaged Obsidian on a content refresh for our website and we are delighted with the results. Jenii took onboard our requirements, asked lots of good questions and made excellent suggestions of her own. Will be working together more I am sure. Highly recommended.
Jenii is a great copywriter and highly recommended. Jenii has a great way of interpreting a brief accurately and asking the right questions before starting a project. Her ability to write compelling B2B copy for websites and blogs is outstanding. Speak to Jenii if you are looking for any kind of B2B copywriting.
B2B Web Copywriting: What's Your Next Move?
Still figuring it out?
Let’s have a quick, no-obligation chat. I’ll take a look at your current site, we’ll talk about your goals, and I’ll tell you honestly what needs fixing and how I can help.
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