Blog

Uncover actionable content marketing pointers, organic marketing musings, and copywriting curiosities from Jenii Lowe, Obsidian® Content Consultancy’s head professional explainer™, B2B content marketing agony aunt, and online visibility oracle.

6 B2B Copywriting Blunders Companies Keep On Making image

6 B2B Copywriting Blunders Companies Keep On Making

Last Updated 6th November 2018 by Jenii Lowe Read post
5 Steps to Overcoming Buyer Resistance Through Copy image

5 Steps to Overcoming Buyer Resistance Through Copy

Last Updated 28th August 2018 by Jenii Lowe Read post
What’s the Deal with Conversational Copy? image

What’s the Deal with Conversational Copy?

Last Updated 31st July 2018 by Jenii Lowe Read post
5 Ways Reading the News Can Make You a Better Copywriter image

5 Ways Reading the News Can Make You a Better Copywriter

Last Updated 26th June 2018 by Jenii Lowe Read post
The Difference Between Marketing, Advertising, and PR image

The Difference Between Marketing, Advertising, and PR

Last Updated 26th February 2018 by Jenii Lowe Read post
The Power of Storytelling in Marketing image

The Power of Storytelling in Marketing

Last Updated 8th May 2017 by Jenii Lowe Read post
14 Reasons Why Your Small Business Needs to Blog image

14 Reasons Why Your Small Business Needs to Blog

Last Updated 10th March 2017 by Jenii Lowe Read post
5 Great Examples of Surreal Marketing (Possibly NSFW) image

5 Great Examples of Surreal Marketing (Possibly NSFW)

Last Updated 3rd February 2017 by Jenii Lowe Read post
5 English Language Misconceptions Our Teachers Were Wrong About image

5 English Language Misconceptions Our Teachers Were Wrong About

Last Updated 19th December 2016 by Jenii Lowe Read post
7 Shockingly Common Marketing Mistakes image

7 Shockingly Common Marketing Mistakes

Last Updated 2nd November 2016 by Jenii Lowe Read post
Persuasive Copywriting: 4 Ways to Improve your Sway image

Persuasive Copywriting: 4 Ways to Improve your Sway

Last Updated 22nd September 2016 by Jenii Lowe Read post

Happy Customers

“We are always impressed with the quality, attention to detail, and the strategic skill that she brings to the table. Jenii is capable of taking complex, multifaceted topics relating to technology, connectivity, and cybersecurity and turning them into highly digestible, clear blog posts which go down a treat with our audience.”

Director of North-West UK-Based IT Managed Service Provider

“Jenii was a pleasure to work with. She takes the time to understand the brief before she begins on writing any content piece. She also comes up with relevant topics with a strong reason behind them from her reports.”

Max Jones, Marketing Manager at Really Simple Systems

“Jenii is a great copywriter and highly recommended. Jenii has a great way of interpreting a brief accurately and asking the right questions before starting a project. Her ability to write compelling B2B copy for websites and blogs is outstanding. Speak to Jenii if you are looking for any kind of B2B copywriting.”

Director of Wolverhampton-Based Digital Marketing Agency

“Jenii is fantastic to work with. Her knowledge and the background work that she’s put in have paid dividends for us. Clear, lucid, logical copy which we’ve been able to use for website, datasheets and other marketing materials without modification (which is unusual for the highly technical IT area we operate in). I would highly recommend!”

Steve Wilkinson, Chief Technology Officer at Rebasoft Ltd