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Show Notes

Today I wanted to talk to you about a concept that I was well aware of but I didn’t know it actually had a name until I was made aware, and that’s Brand Equity.

What is Brand Equity?

Brand Equity is the commercial value relating to the customer perception of a brand, rather than from the product or services that the company sells. It’s the value of a brand’s name, logo, presence and recognisability as well as the public’s impression of the organisation.

For example, look at your average high street, people shop at Marks and Spencer because they know they are going to get products of a certain quality, which allows the brand to command a higher price than Primark for example (that’s not a diss on Primark though!). There’s far more to it than that and it’s something that I recommend you look into if you’re weird like me and you’re interested in things like that!

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