If you’ve had a blog for a while, chances are you have a few older posts that could do with a fresh lick of wordy paint. So let’s take a quick look at how to successfully update and older post.
How Do I Refresh Older Content?
Firstly you need to pick which post to update, so take a look at your analytics. You may want to maximise a post that’s doing particularly well, or you might want to attract more visitors to a post that isn’t getting a lot of love. Either are perfectly good options.
Once you’ve chosen your article(s), read through each article as-is. Chances are you’ll find areas that you could have worded better, industry advice or news that’s out of date, and parts that just need an extra bit of pep in their step.
After that, all that’s left to do now is to get editing!
If you change the article significantly, you may want to change the publish date to something more recent and present it like a brand new post. Leave the URL as is though – then any existing backlinks will still be operational. [EDIT: as long as it makes sense to do so, of course! Otherwise, use a URL redirect.]
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