What’s the ideal length for a blog post?
Well, there doesn’t seem to be any hard and fast rules out there, with sources online quoting anything from 500 words all the way up to 2,500 and beyond! Everyone has their own content yardstick, and here’s mine.
Think about your audience. Are they the kind to engross themselves in a 2000+ word article and hang on every word? Or do they have busy lives and need smaller, digestible nuggets of advice? Remember, it’s not about what you want to say, it’s about what your audience needs and how they want to hear it.
My own rule of thumb 1,500 words max [Note: I’ve since increased this to about 1,800, but that’s my limit!] – preferably even below 1,200 words. Any longer and people’s eyes start to glaze over! In terms of a minimum length, I’d say 500 words. Just enough to give away something useful and actionable. So how long are your blog posts and why?