You know what they say – “you don’t know what you don’t know.”

Like many things, content marketing strategy can be a funny old game if you don’t know where to start. What questions to ask to get the ball rolling. What stones to unturn to get the right inspiration out of the ether and into your brain.

But this guide isn’t just a list of tips. It presents a roadmap of promotional ponderances to elevate your marketing efforts and create meaningful results. Inside, you’ll explore 10 critical areas of inquiry designed to help you:

Understand Your Market and Competitors:
Learn how to position your brand effectively by diving deep into market trends and competitor insights.

Set Clear Objectives:
Define what success looks like and outline actionable steps to achieve your content goals.

Align Marketing with Sales:
Discover strategies to seamlessly integrate your content efforts with your sales process, driving more conversions and meaningful interactions.

Choose the Right Content Formats and Distribution Channels:
Find the perfect mix of formats and platforms to match your audience’s preferences and your team’s capabilities.

Spark Inspiration for Your Strategy:
With a structured approach, brainstorm and refine ideas that resonate with your audience and amplify your expertise.

Why This Guide Matters

Content marketing isn’t just about creating blogs, videos, or whitepapers – it’s about delivering value, building trust, and driving results.

This guide will help you:

  • Gain clarity on the questions that really matter for your content marketing efforts.
  • Build a stronger foundation for every piece of content you create.
  • Save time and resources by avoiding common pitfalls and focusing on what works.

Who's This Guide For?

This resource is perfect for IT providers and tech marketers who want to:

  • Refresh or kickstart their content marketing strategy and efforts.
  • Align marketing efforts with business goals to drive real ROI.
  • Create impactful content that speaks directly to their target audience.
  • Develop a sharper focus on their content goals.

Take the First Step on Your New Content Journey Today!

This TOTALLY FREE guide will be available starting February 3rd, 2025. Don’t miss your chance to level up your content strategy this year!

Join the waiting list today to get access to this invaluable resource as soon as it goes live. Register below to start your content marketing transformation journey – with confidence, strategy, and a guide that has your back.

You’ll also receive:

  • The Obsidian Desk Newsletter:
    A monthly dose of content ponderings, wisdom from the archives, and curated music recommendations to spark your creativity.
  • Exclusive Updates:
    Be the first to know whenever new blogs, videos, or special content go live—including occasional surprises and other goodies!