Blog Category: Marketing & Advertising

Copy and content are great and all but they don’t exist in a vacuum. There’s no point in writing fantastic text if your marketing falls flat and nobody ends up seeing your hard work! All aspects of creative marketing – copy, content, design, branding, et al – need to be propped up with solid advertising acumen and marketing know-how. And that’s what we talk about in this section.

VIDEO: The First Stage of Market Research: Objectivity image

VIDEO: The First Stage of Market Research: Objectivity

Posted on 23rd November 2016 by Jenii Lowe Read post
7 Shockingly Common Marketing Mistakes image

7 Shockingly Common Marketing Mistakes

Posted on 2nd November 2016 by Jenii Lowe Read post
Persuasive Copywriting: 4 Ways to Improve your Sway image

Persuasive Copywriting: 4 Ways to Improve your Sway

Posted on 22nd September 2016 by Jenii Lowe Read post
7 Deadly Sins of Copywriting image

7 Deadly Sins of Copywriting

Posted on 20th June 2016 by Jenii Lowe Read post
What is Content Marketing? image

What is Content Marketing?

Posted on 2nd November 2015 by Jenii Lowe Read post

Obsidian can help you win more business with words. I’m a specialist B2B copywriter, professional explainer, and digital content specialist working with organisations up and down the UK.

Get in touch today for an obligation-free consultation and quote.

jenii@obsidiancontent.co.uk 07553 021126

Jenii’s input was invaluable. She asked the right, in depth questions and out of our answers delivered copy for the website, quickly and efficiently within an agreed time scale.

Debra Lawrence, Sales Director at Lawrence Cleaning Ltd

Use without hesitation! Jenii is great – approachable, friendly and professional. She wrote a piece for me which didn’t need one amend – and I’m very very fussy. Highly recommended.

Josie Hadley, Managing Director of Online Marketing Growth Ltd

Jenii completed a few copywriting tasks for our print and digital media and we were really impressed. She inventively reframed our existing messages whilst adding a persuasive and creative flair. Great work!

Bhavinder Tak, Managing Director at Piranha Promotions

“It’s been great working with Jenii, she has delivered on every brief we have given her and is always willing to share her own ideas which greatly benefits the finished piece.”

Brendan O’Dea, Director at Plum Ideas Ltd