Blog Category: Marketing & Advertising

Copy and content are great and all but they don’t exist in a vacuum. There’s no point in writing fantastic text if your marketing falls flat and nobody ends up seeing your hard work! All aspects of creative marketing – copy, content, design, branding, et al – need to be propped up with solid advertising acumen and marketing know-how. And that’s what we talk about in this section.

What is Content Marketing? Everything B2Bs Need to Know image

What is Content Marketing? Everything B2Bs Need to Know

Posted on 29th June 2020 by Jenii Lowe Read post
How to Market Through Economic Uncertainty image

How to Market Through Economic Uncertainty

Posted on 3rd April 2020 by Jenii Lowe Read post
B2B Marketing Psychology & The Reptilian Brain image

B2B Marketing Psychology & The Reptilian Brain

Posted on 12th March 2020 by Jenii Lowe Read post
How to Come Up with Unlimited Blog Post Ideas image

How to Come Up with Unlimited Blog Post Ideas

Posted on 29th January 2019 by Jenii Lowe Read post
6 B2B Copywriting Blunders Companies Keep On Making image

6 B2B Copywriting Blunders Companies Keep On Making

Posted on 6th November 2018 by Jenii Lowe Read post
6 Steps to Overcoming Buyer Resistance Through Copy image

6 Steps to Overcoming Buyer Resistance Through Copy

Posted on 28th August 2018 by Jenii Lowe Read post
What’s the Deal with Conversational Copy? image

What’s the Deal with Conversational Copy?

Posted on 31st July 2018 by Jenii Lowe Read post
The Complete Guide to DIY-ing Your Content Strategy image

The Complete Guide to DIY-ing Your Content Strategy

Posted on 24th April 2018 by Jenii Lowe Read post
The Difference Between Marketing, Advertising, and PR image

The Difference Between Marketing, Advertising, and PR

Posted on 26th February 2018 by Jenii Lowe Read post
The Problem with Marketing to Millennials image

The Problem with Marketing to Millennials

Posted on 5th December 2017 by Jenii Lowe Read post
The Power of Storytelling in Marketing image

The Power of Storytelling in Marketing

Posted on 8th May 2017 by Jenii Lowe Read post
14 Reasons Why Your Small Business Needs to Blog image

14 Reasons Why Your Small Business Needs to Blog

Posted on 10th March 2017 by Jenii Lowe Read post

Obsidian can help you win more business with words. I’m a specialist B2B copywriter, professional explainer, and digital content specialist working with organisations up and down the UK.

Get in touch today for an obligation-free consultation and quote.

jenii@obsidiancontent.co.uk 07553 021126

Jenii’s input was invaluable. She asked the right, in depth questions and out of our answers delivered copy for the website, quickly and efficiently within an agreed time scale.

Debra Lawrence, Sales Director at Lawrence Cleaning Ltd

Use without hesitation! Jenii is great – approachable, friendly and professional. She wrote a piece for me which didn’t need one amend – and I’m very very fussy. Highly recommended.

Josie Hadley, Managing Director of Online Marketing Growth Ltd

Jenii completed a few copywriting tasks for our print and digital media and we were really impressed. She inventively reframed our existing messages whilst adding a persuasive and creative flair. Great work!

Bhavinder Tak, Managing Director at Piranha Promotions

“It’s been great working with Jenii, she has delivered on every brief we have given her and is always willing to share her own ideas which greatly benefits the finished piece.”

Brendan O’Dea, Director at Plum Ideas Ltd