Blog Category: Copywriting

Whatever field you’re in, being able to write in a clear and persuasive way is an important field of study. Whether you’re trying to drive sales, entice people to sign up to your mailing list, or after some increased brand awareness, good copywriting techniques are essential to getting your business’s name out there. When executed well, good copy gets the right message out to the right people at the right time.

6 B2B Copywriting Blunders Companies Keep On Making image

6 B2B Copywriting Blunders Companies Keep On Making

Posted on 6th November 2018 by Jenii Lowe Read post
6 Steps to Overcoming Buyer Resistance Through Copy image

6 Steps to Overcoming Buyer Resistance Through Copy

Posted on 28th August 2018 by Jenii Lowe Read post
What’s the Deal with Conversational Copy? image

What’s the Deal with Conversational Copy?

Posted on 31st July 2018 by Jenii Lowe Read post
5 Ways Reading the News Can Make You a Better Copywriter image

5 Ways Reading the News Can Make You a Better Copywriter

Posted on 26th June 2018 by Jenii Lowe Read post
3 HUGE Reasons Why You Should Outsource Copywriting image

3 HUGE Reasons Why You Should Outsource Copywriting

Posted on 5th July 2017 by Jenii Lowe Read post
The Power of Storytelling in Marketing image

The Power of Storytelling in Marketing

Posted on 8th May 2017 by Jenii Lowe Read post
5 Great Examples of Surreal Marketing (Possibly NSFW) image

5 Great Examples of Surreal Marketing (Possibly NSFW)

Posted on 3rd February 2017 by Jenii Lowe Read post
5 English Language Misconceptions Our Teachers Were Wrong About image

5 English Language Misconceptions Our Teachers Were Wrong About

Posted on 19th December 2016 by Jenii Lowe Read post
Persuasive Copywriting: 4 Ways to Improve your Sway image

Persuasive Copywriting: 4 Ways to Improve your Sway

Posted on 22nd September 2016 by Jenii Lowe Read post
7 Deadly Sins of Copywriting image

7 Deadly Sins of Copywriting

Posted on 20th June 2016 by Jenii Lowe Read post
How to Write Copy for a Sensitive Topic image

How to Write Copy for a Sensitive Topic

Posted on 8th March 2016 by Jenii Lowe Read post
VIDEO: Observe the Copy Around You! | Periscope Copywriting Tips image

VIDEO: Observe the Copy Around You! | Periscope Copywriting Tips

Posted on 10th October 2015 by Jenii Lowe Read post

Obsidian can help you win more business with words. I’m a specialist B2B copywriter, professional explainer, and digital content specialist working with organisations up and down the UK.

Get in touch today for an obligation-free consultation and quote.

jenii@obsidiancontent.co.uk 07553 021126

Jenii’s input was invaluable. She asked the right, in depth questions and out of our answers delivered copy for the website, quickly and efficiently within an agreed time scale.

Debra Lawrence, Sales Director at Lawrence Cleaning Ltd

Use without hesitation! Jenii is great – approachable, friendly and professional. She wrote a piece for me which didn’t need one amend – and I’m very very fussy. Highly recommended.

Josie Hadley, Managing Director of Online Marketing Growth Ltd

Jenii completed a few copywriting tasks for our print and digital media and we were really impressed. She inventively reframed our existing messages whilst adding a persuasive and creative flair. Great work!

Bhavinder Tak, Managing Director at Piranha Promotions

“It’s been great working with Jenii, she has delivered on every brief we have given her and is always willing to share her own ideas which greatly benefits the finished piece.”

Brendan O’Dea, Director at Plum Ideas Ltd