Blog Category: Content Marketing & Strategy

Whatever kind of content you publish, unfortunately the creating part is only half of the battle. You need to come up with in-demand content ideas, as well as a robust plan of action to get them out there! This is where the more in-depth parts of content strategy come in – doubling down on who your content is for and being visible in places where those people hang out. Here I talk about the strategic thinking that goes into all kinds of content decisions.

The Pine-Scented Freshness of Evergreen Content image

The Pine-Scented Freshness of Evergreen Content

Posted on 9th May 2019 by Jenii Lowe Read post
How to Come Up with Unlimited Blog Post Ideas image

How to Come Up with Unlimited Blog Post Ideas

Posted on 29th January 2019 by Jenii Lowe Read post
The Complete Guide to DIY-ing Your Content Strategy image

The Complete Guide to DIY-ing Your Content Strategy

Posted on 24th April 2018 by Jenii Lowe Read post
14 Reasons Why Your Small Business Needs a Blog image

14 Reasons Why Your Small Business Needs a Blog

Posted on 10th March 2017 by Jenii Lowe Read post
VIDEO: One Huge (and Easy) Tip for Email Marketing Engagement image

VIDEO: One Huge (and Easy) Tip for Email Marketing Engagement

Posted on 3rd January 2017 by Jenii Lowe Read post
What is a Lead Magnet? image

What is a Lead Magnet?

Posted on 5th September 2016 by Jenii Lowe Read post
5 Resources for Generating Creative Content Ideas image

5 Resources for Generating Creative Content Ideas

Posted on 3rd March 2016 by Jenii Lowe Read post
What is Content Marketing? image

What is Content Marketing?

Posted on 2nd November 2015 by Jenii Lowe Read post

Obsidian can help you win more business with words. I’m a specialist B2B copywriter, professional explainer, and digital content specialist working with organisations up and down the UK.

Get in touch today for an obligation-free consultation and quote.

jenii@obsidiancontent.co.uk 07553 021126

Jenii’s input was invaluable. She asked the right, in depth questions and out of our answers delivered copy for the website, quickly and efficiently within an agreed time scale.

Debra Lawrence, Sales Director at Lawrence Cleaning Ltd

Use without hesitation! Jenii is great – approachable, friendly and professional. She wrote a piece for me which didn’t need one amend – and I’m very very fussy. Highly recommended.

Josie Hadley, Managing Director of Online Marketing Growth Ltd

Jenii completed a few copywriting tasks for our print and digital media and we were really impressed. She inventively reframed our existing messages whilst adding a persuasive and creative flair. Great work!

Bhavinder Tak, Managing Director at Piranha Promotions

“It’s been great working with Jenii, she has delivered on every brief we have given her and is always willing to share her own ideas which greatly benefits the finished piece.”

Brendan O’Dea, Director at Plum Ideas Ltd