Blog Category: Business Advice

Great marketing (and by extension, great copywriting) is essential to growing as a business. Conversely, I’ve learned a lot about running a business from operating Obsidian. So, as well as quick business advice with a marketing slant, here we explore all of the interesting topics where business acumen and persuasive writing overlap.

How to Market Through Economic Uncertainty image

How to Market Through Economic Uncertainty

Posted on 12th March 2019 by Jenii Lowe Read post
The Difference Between Marketing, Advertising, and PR image

The Difference Between Marketing, Advertising, and PR

Posted on 26th February 2018 by Jenii Lowe Read post
The Problem with Marketing to Millennials image

The Problem with Marketing to Millennials

Posted on 5th December 2017 by Jenii Lowe Read post
3 HUGE Reasons Why You Should Outsource Copywriting image

3 HUGE Reasons Why You Should Outsource Copywriting

Posted on 5th July 2017 by Jenii Lowe Read post
VIDEO: How to Find Your Small Business’s USP image

VIDEO: How to Find Your Small Business’s USP

Posted on 1st March 2017 by Jenii Lowe Read post
7 Shockingly Common Marketing Mistakes image

7 Shockingly Common Marketing Mistakes

Posted on 2nd November 2016 by Jenii Lowe Read post
What is a Lead Magnet? image

What is a Lead Magnet?

Posted on 5th September 2016 by Jenii Lowe Read post
Marketing Psychology & The Reptilian Brain image

Marketing Psychology & The Reptilian Brain

Posted on 19th April 2016 by Jenii Lowe Read post
9 Marketing Pet Peeves that Turn People Away image

9 Marketing Pet Peeves that Turn People Away

Posted on 15th February 2016 by Jenii Lowe Read post

Obsidian can help you win more business with words. I’m a specialist B2B copywriter, professional explainer, and digital content specialist working with organisations up and down the UK.

Get in touch today for an obligation-free consultation and quote.

jenii@obsidiancontent.co.uk 07553 021126

Jenii’s input was invaluable. She asked the right, in depth questions and out of our answers delivered copy for the website, quickly and efficiently within an agreed time scale.

Debra Lawrence, Sales Director at Lawrence Cleaning Ltd

Use without hesitation! Jenii is great – approachable, friendly and professional. She wrote a piece for me which didn’t need one amend – and I’m very very fussy. Highly recommended.

Josie Hadley, Managing Director of Online Marketing Growth Ltd

Jenii completed a few copywriting tasks for our print and digital media and we were really impressed. She inventively reframed our existing messages whilst adding a persuasive and creative flair. Great work!

Bhavinder Tak, Managing Director at Piranha Promotions

“It’s been great working with Jenii, she has delivered on every brief we have given her and is always willing to share her own ideas which greatly benefits the finished piece.”

Brendan O’Dea, Director at Plum Ideas Ltd