Blog Category: Copywriting

Whatever field you’re in, being able to write in a clear and persuasive way is an important field of study. Whether you’re trying to drive sales, entice people to sign up to your mailing list, or after some increased brand awareness, good copywriting techniques are essential to getting your business’s name out there. When executed well, good copy gets the right message out to the right people at the right time.

5 Game-Changing Advantages of Outsourcing Copywriting image

5 Game-Changing Advantages of Outsourcing Copywriting

Posted on 20th August 2024 by Jenii Lowe Read post
The 7 Deadly Sins of B2B Copywriting image

The 7 Deadly Sins of B2B Copywriting

Posted on 20th January 2023 by Jenii Lowe Read post
B2B Marketing Psychology & The Reptilian Brain image

B2B Marketing Psychology & The Reptilian Brain

Posted on 12th March 2020 by Jenii Lowe Read post
6 B2B Copywriting Blunders Companies Keep On Making image

6 B2B Copywriting Blunders Companies Keep On Making

Posted on 6th November 2018 by Jenii Lowe Read post
5 Steps to Overcoming Buyer Resistance Through Copy image

5 Steps to Overcoming Buyer Resistance Through Copy

Posted on 28th August 2018 by Jenii Lowe Read post
What’s the Deal with Conversational Copy? image

What’s the Deal with Conversational Copy?

Posted on 31st July 2018 by Jenii Lowe Read post
5 Ways Reading the News Can Make You a Better Copywriter image

5 Ways Reading the News Can Make You a Better Copywriter

Posted on 26th June 2018 by Jenii Lowe Read post
The Power of Storytelling in Marketing image

The Power of Storytelling in Marketing

Posted on 8th May 2017 by Jenii Lowe Read post
5 English Language Misconceptions Our Teachers Were Wrong About image

5 English Language Misconceptions Our Teachers Were Wrong About

Posted on 19th December 2016 by Jenii Lowe Read post
Persuasive Copywriting: 4 Ways to Improve your Sway image

Persuasive Copywriting: 4 Ways to Improve your Sway

Posted on 22nd September 2016 by Jenii Lowe Read post

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“Jenii was a pleasure to work with. She takes the time to understand the brief before she begins on writing any content piece. She also comes up with relevant topics with a strong reason behind them from her reports.”

Max Jones, Marketing Manager at Really Simple Systems

“Jenii is a great copywriter and highly recommended. Jenii has a great way of interpreting a brief accurately and asking the right questions before starting a project. Her ability to write compelling B2B copy for websites and blogs is outstanding. Speak to Jenii if you are looking for any kind of B2B copywriting.”

Director of Wolverhampton-Based Digital Marketing Agency

“Jenii is fantastic to work with. Her knowledge and the background work that she’s put in have paid dividends for us. Clear, lucid, logical copy which we’ve been able to use for website, datasheets and other marketing materials without modification (which is unusual for the highly technical IT area we operate in). I would highly recommend!”

Steve Wilkinson, Chief Technology Officer at Rebasoft Ltd