Think back to when you started your business, and all of the things you painstakingly taught yourself to complete in-house. If you were working with a shoestring budget, chances are you did pretty much everything yourself – or at least tried to! However as businesses mature and responsibilities build up, the concept of outsourcing certain jobs becomes closer and closer to reality.
Every company has their own opinions about outsourcing. In my experience, though there may be a plethora of reasons out there explaining why companies need to outsource their copy and content writing, they tend to boil down to three main causes. So let’s explore them, shall we?
Why Should Small Businesses Outsource to a Copywriter?
There are Only so Many Hours in the Day…
Firstly, there’s the factor of time and manpower – which is a potentially massive problem for smaller businesses. Copy and content writing is often something that companies “DIY” in their formative years, usually with the intention of outsourcing it when things become more profitable. But as business owners become attached to the status quo and perceive outsourcing as somehow giving away control, they become more and more likely to keep these tasks in house.
Whether you’re flying solo or running a small crew, when you have a new promotion, an upcoming product launch, or a fab new event on the horizon, simply organising that can take all of your manpower. You need all available time and resources to prepare for your news and to continue what you do best. When you’re in the throes of headless chicken mode, copy and content often doesn’t get a look in.
By outsourcing the copy and content side of things to a professional, you no longer have to worry over the promotional writing aspect of your big announcement; allowing you or your team to focus on core activities without having to add content to a constantly growing “to do” list.
Skills & Confidence
Next up we have the matter of skills. If you aren’t confident in your writing abilities, putting persuasive text together isn’t going to be a job you’ll like seeing on the horizon. Though people like me are certainly not here to judge anybody on their writing ability, if you don’t feel you could do your brand justice through text, then you can easily outsource to a professional writer.
On the flip side, you may feel confident in your writing abilities generally, but you may simply dread the concept of putting together sales text or shareable content. I’ve met plenty of business people who are naturally good writers, but they just loathe the task of writing promotional copy.
Outsourcing to a skilled professional can therefore ease a significant load. And as the old adage goes – two heads are better than one! Copywriters may be able to suggest a better way of approaching a subject or formulate a more succinct way of describing what it is that you do. Which leads us on to…
Explaining What You Do
This is one aspect that a lot of companies need help with, especially if they’ve been operating for a while. I’m going to illustrate this with an anecdote from a friend of mine.
She was following up on a lead from a contact in the engineering sector, whom she asked “what exactly does your company do?” After talking her ear off about drag coefficients for a solid 20 minutes, she clarified “yes, but what do you actually do? What do you solve for your clients?”
It’s an awkward situation for both parties, and one that’s totally understandable. When you eat, sleep and breathe your business, it can be hard to get out of your industry-orientated head and think like your consumer. Putting your business into words for the benefit of somebody who requires your services in a clear and persuasive way can be incredibly tricky.
However, when you employ a copywriter, you’re effectively employing a fresh pair of eyes to look at your business and easily summarise what you do in a digestible way. You’re effectively employing what I like to describe myself as at networking events – a professional explainer.As a business matures, outsourcing jobs like content creation becomes essential. Click To Tweet
Over to You!
Are you interested in working with a copywriter? What wonderful marketing communications have you got planned? How do you currently deal with copy and content? Please let me know down in the comments so we can have a good old natter!
If you’re after an experienced copy and content writer to put your business into words, why not get in touch? I’m dedicated to client satisfaction, and can provide a free, no-obligation quote for any of my services. Want to know what other businesses said after working with me? Check out my testimonials!
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